Casey has been CEO in the sports technology industry since 2011. Under his leadership, his companies have been at the technological forefront of sports data and sports betting. In the process of building these companies, he’s been able to be in staff meetings with coaches, on the practice fields with players and spent months embedded with staffs at NFL and college sports programs.
Before Adrenaline, Casey founded The Edge Systems, which developed analytical and business intelligence software for clients in the NFL and major college football.
Inventing the Future of Sports Gaming
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ADRENALINE TEAM
Casey Huke
CEO
John Cronin
Chairman
As Chairman, John presides over our Board of Directors. He brings a strong foundation of Intellectual property development and business management to Adrenaline.
John is Managing Director and Chairman of ipCapital Group, Inc. ("ipCG"), an intellectual property consulting firm. ipCG represents the largest IP strategy consulting team in the world. John has worked with over 1000 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories.
Prior to forming ipCG, John spent over 17 years at IBM and became its top inventor with over 100 patents and 150 patent publications. He created and ran the IBM Patent Factory, which was essential in helping IBM become number one in US patents and lead the team that contributed to the startup and success of IBM's licensing program.
John is Managing Director and Chairman of ipCapital Group, Inc. ("ipCG"), an intellectual property consulting firm. ipCG represents the largest IP strategy consulting team in the world. John has worked with over 1000 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories.
Prior to forming ipCG, John spent over 17 years at IBM and became its top inventor with over 100 patents and 150 patent publications. He created and ran the IBM Patent Factory, which was essential in helping IBM become number one in US patents and lead the team that contributed to the startup and success of IBM's licensing program.
Bill Yuen
Board Member
Bill Yuen is an investor and Board member with deep experience investing and creating value in patent assets.
As CEO of Brickell Key Asset Management, his company has successfully recovered more than $200 million in gross settlements for their claims via patent enforcement campaigns.
He has structured, executed and managed investments, financings and derivatives in excess of $100 billion during his 30-year career working for Fortune 500 companies as well as major international banks. Bill brings a wealth of intellectual property board experience due to his time on the board of ipCreate, an intellectual property creation and licensing company
As CEO of Brickell Key Asset Management, his company has successfully recovered more than $200 million in gross settlements for their claims via patent enforcement campaigns.
He has structured, executed and managed investments, financings and derivatives in excess of $100 billion during his 30-year career working for Fortune 500 companies as well as major international banks. Bill brings a wealth of intellectual property board experience due to his time on the board of ipCreate, an intellectual property creation and licensing company
Sean Lee
Head of Sports Data
With over a decade of playing professional football, Sean brings a deep knowledge of the game to Adrenaline. His football insight directs how sports data is collected, analyzed, and, ultimately, presented.
Before Adrenaline, Sean was a professional American football linebacker for the Dallas Cowboys. In his 11-years with the Cowboys, he was credited with 995 tackles for his career, good for eighth in team history. He averaged 8.4 tackles per game, the most among the top 10 tacklers in team history. And was selected as one of the Top 60 players in Dallas Cowboys franchise history. During that tear of a career in the NFL, he was selected for two Pro Bowls and the 2016 All-Pro Team.
Before Adrenaline, Sean was a professional American football linebacker for the Dallas Cowboys. In his 11-years with the Cowboys, he was credited with 995 tackles for his career, good for eighth in team history. He averaged 8.4 tackles per game, the most among the top 10 tacklers in team history. And was selected as one of the Top 60 players in Dallas Cowboys franchise history. During that tear of a career in the NFL, he was selected for two Pro Bowls and the 2016 All-Pro Team.
Luke Campbell
CTO & Head of Gaming Operations
Luke heads the development of the gaming arm of Adrenaline. He is responsible for bringing life to our smart betting tools.
Luke was formerly Head of Sports Operations at Champion Sports, where he was responsible for the sportsbook product, including development, test and certification. Previously, Luke was CMS & Infrastructure and Development Manager at The Stars Group (PokerStars), responsible for the delivery of their CMS powered websites across 26 languages and 8 licenses, working with publishing and localisation teams to ensure smooth launch of all websites.
Luke was formerly Head of Sports Operations at Champion Sports, where he was responsible for the sportsbook product, including development, test and certification. Previously, Luke was CMS & Infrastructure and Development Manager at The Stars Group (PokerStars), responsible for the delivery of their CMS powered websites across 26 languages and 8 licenses, working with publishing and localisation teams to ensure smooth launch of all websites.
Joe Byers
President
Joe brings over three decades of experience in the technology industry.
Before Adrenaline, Joe was the Head of Planning and Strategy at Hewlett Packard , Inc. Previously Joe led HP’s $600million in revenue a year International Business Unit overseeing 4200 engineers worldwide. In 34 years at HP he started seven software businesses. He led over $2 Billion in equity investments, acquisitions and divestitures.
As HP’s Vice President of IP, he established 35,000 patents, standards technology and brand licensing.
Joe is the inventor of the first commercial 32 bit computer chip.
Before Adrenaline, Joe was the Head of Planning and Strategy at Hewlett Packard , Inc. Previously Joe led HP’s $600million in revenue a year International Business Unit overseeing 4200 engineers worldwide. In 34 years at HP he started seven software businesses. He led over $2 Billion in equity investments, acquisitions and divestitures.
As HP’s Vice President of IP, he established 35,000 patents, standards technology and brand licensing.
Joe is the inventor of the first commercial 32 bit computer chip.
About Adrenaline

About
Adrenal
ine
Adrenal
ine

About Adrenaline
We are a team of sports experts, professional athletes and coaches, business strategists, and IP professionals. Combined and leveraged through state-of-the-art AI/ML software, our unique experiences and expertise create exciting new ways for fans to engage with their favorite live sports.
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